Today we’re looking at the 5 reasons I switched over from Mailchimp to Flodesk for my email marketing.
Inside Wedding Services That Sell, I talk about the importance of having an email marketing strategy. Email marketing often gets overlooked by small business owners but it’s an amazing way to build know, like and trust and win more clients!
Unlike social media platforms, you also own your email list. This gives you more control over how you stay in touch and get your ideal clients eyes on your business.
When I first started out with email marketing I used Mailchimp. Its clever branding and the fact it was free first got my attention.
But whilst it did the job it wasn’t the easiest to navigate. It was challenging to set up and the constant changes, as you got to grips with it, were frustrating.
Instead of looking forward to emailing my audience it was a chore and so I didn’t do it enough.
And then in stepped Flodesk!🤯
Flodesk blowed me away with it’s easy to use interface and stunning templates. I was impressed from the get go.
The founders; Martha and Rebecca set out to create a platform that makes it easy for entrepreneurs to send beautiful emails that readers love to receive with no tech skills required.
They achieved their mission and are improving and adding new functionality all the time.
Today I’m going to share the reasons I love it so much so that you can discover Flodesk for yourself! Let’s dig into the 5 reasons I made the switch…
1) Ease of Use
Mailchimp if you’ve ever used it can leave you tearing your hair out with tags, lists and all the changes it makes. It’s pricing has changed recently too which ended up being confusing.
Flodesk, on the other hand, is super easy to use. But don’t worry that ease of use does not mean it’s lacking in functionality. Far from it.
You can also create what Flodesk call “workflows”. Workflows are automated email sequences so that your emails go out automatically making your email marketing work for you 24/7 in the background.
2) Easily Create Landing Pages
One of the things I love is their inbuilt landing pages. Inside Flodesk there are various landing page options you can personalise to build out numerous campaigns from a welcome series to a promotion.
No need to have a separate landing page software, saving you from expensive additional subscriptions.
Mailchimp’s price increases as your email audience size increases and to unlock more of the features you need to pay more. I also dislike that with the free option you have to have the Mailchimp branded footer on your emails. This doesn’t make for a nice user experience of your brand.
Flodesk on the other hand is one set price for ALL features whatever your audience size. Because they are currently in beta mode it’s amazing value right now. Plus with my link, right now you can get 50% off – making it just $19/month FOREVER.
You can also take advantage of their 30 day free trial with my link so you can test it out…although I promise if you try it you’ll love it and may never go back!
Flodesk have a great support team and Facebook group so if you ever get stuck you can reach out to their team and get help.
They also have a comprehensive FAQ page and video tutorials in their help area. It’s improving and getting new functionality all the time.
This month they’ve added the ability to filter your subscribers so you can customise your email marketing with ease. Plus there’s now the option of a double opt-in and thank you pages.
This is a big one for me as I’m sure it is for you too. As creatives how things look is important to us. Good news….Flodesk’s email templates look stunning.
You can add your own brand colours and logo to keep your communications on brand.
Flodesk also offers a number of fonts, including some beautiful script fonts, along with design templates to add stunning images that break up the text and enhance your message.
It makes sending and receiving emails a fantastic experience for you and your readers. Your clients are bound to fall in love with your brand even more when they receive your stunning emails.
Oh and one last design feature I can’t forget is that Flodesk have created an Instagram footer that links to your Instagram feed and pulls in your latest posts. This looks really nice on the bottom of your emails and is another way of getting your subscribers to follow you on other platforms too.
So there you go, that’s my round up of the 5 reasons I switched from Mailchimp to Flodesk!
Maybe you’re tempted to check it out and do the same! If so don’t forget this special discount link where you can receive 50% off FOREVER! >>special 50% off link with 30 day free trial<<.
If you would like to discover more tools to help you run your business with ease then you can get hold of my full guide to the 20 must have tools for your wedding business below.
Inside you’ll discover the tools I love and use to run my business, including tools to help you take things online.
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Disclosure: Some of the links in my posts are affiliate links and if you go through them to make a purchase I may earn a small commission. I only share about companies that I believe in and use myself so that you can discover and enjoy them too.